The Guide to Business Growth by Design
Get the UX thinking, strategies, and processes used to transform experiences at some of the most iconic companies in the world.
A treasure trove of experience frameworks, best practices, plays, and insights for enhancing design impact to the next level… A must-read for all design and business leaders.
ARIN BHOWMICK
CHIEF DESIGN OFFICER, SAP
Satyam shares his extensive expertise in UX leadership, design and business strategy...
This actionable playbook will help organizations transform their approach and leverage best practices in user centric design and experience strategy.
This is a valuable reference no matter what stage of User Experience Design maturity your organization has reached.
AMY LOKEY
SVP, GLOBAL HEAD OF DESIGN, SERVICENOW
Satyam strikes a perfect balance between de-mystifying experience strategy and elaborating its practical application in this book. Why has nobody else written about this before?
BORA CHUNG
CHIEF EXPERIENCE OFFICER, BILL.COM
Satyam brings a holistic business perspective to the concept of design...
This is a highly entertaining, insightful, and practical guide for how the best companies leverage design to drive disproportionate returns.
A shining example of a product designed for its users, this book contains a treasure trove of anecdotes, case studies, and practical example.
LEWIS BLACK
CEO OF ACTIAN CORPORATION
This book should be required reading for business leaders...
Even a cursory read will help them realize that investment in superior experience is a significant and long-lasting competitive advantage.
Satyam is ahead of the times in recognizing the strategic importance of good user experience for business and anticipated the movement towards consumerization of enterprise applications.
VENK SHUKLA
GENERAL PARTNER, MONTA VISTA CAPITAL
This playbook is a must-read for all practitioners and leaders engaged in crafting experiences...
Satyam shares an easy to implement toolkit to transform an organization through user-centricity and experience design.
GAURAV MATHUR
VP DESIGN, FLIPKART
User Experience Design is still a topic not well understood by most...
Satyam has taken his decades of experience and distilled it into easy-to-read and consume topics.
A must-have book for all business leaders who struggle to understand what the heck does the design team do besides arguing over color palettes for the user interface.
ANOOP TRIPATHI
CHIEF TECHNOLOGY OFFICER, INTERACTIONS LLC
As experience continues to become more central to the value that organizations create and deliver...
It becomes even more important to teach people at every level in the organization how to design the right experiences…
This is one of the most important books to be published in the last decade and will certainly help you (and your organization) understand how to employ the design mindset in everything you do.
JUSTIN LOKITZ
STRATEGY EXPERT AND COAUTHOR OF BESTSELLING BOOKS ON DESIGN & BUSINESS MODELS
Strategies and Processes
A comprehensive set of strategies and processes that help you unlock more business value through experience design and innovate – at will and profitably – by implementing the four elements of the winning experience design system.
27 Plays
From Experience Strategy to User Research Insights, to Product Thinking, to Experience Design Doing, discover the 27 "plays" behind some of the most successful experience innovations.
Personalized Journeys
Get the game plans for leading exceptional experiences — whether you’re a business executive, design leader, strategist, design practitioner, or collaborator.